Our Corporate
Vision & Mission


To be Asia’s leading food company; providing quality products and services to the global market.


To be the leader in the retailing, franchising and distribution of bakkwa. We shall work relentlessly towards our corporate vision to be Asia’s leading Food Company in the international arena.
The Bee Cheng Hiang Group believes in constant improvement and quality to become the leading player in Asia’s highly competitive food industry.

To reinforce this leadership, the Group is fully committed to its value proposition of providing quality at its best.

To achieve our vision, we shall strive for:

  • Leadership Position In The Region With Quality Products;
  • Expansion Into New Markets Globally;
  • Strategic And Efficient Management;
  • Continuous Improvement To Exceed Customers’ Expectations.